Our digital audit service is essential for any higher education institution that is seeking to compete effectively in today’s complex digital landscape. Our approach combines our deep higher education marketing expertise with a rigorous analysis of digital data to uncover exactly what you need to optimize to target, reach, and capture more high quality prospects that turn into enrollments.
In our experience, most clients are not keeping track of the size or dimensions of the digital market in which they compete, or their “digital market share”, an important measure of their digital effectiveness. We provide this valuable market intelligence so you understand where and how you must improve to enhance your competiveness. Many clients do not know how their target prospects are searching for their programs, or the technical, structural and communication barriers that can quickly be addressed to expand your program visibility and lead generation results. The ROI payback on this service is extremely high.
The output of the audit is a priority driven game plan so you know exactly what to do for immediate and longer-term impact. And if you need it, we’ll be there to help you implement the recommendations to ensure you’re maximizing the effectiveness of your digital strategy.